The countdown has begun to ISTE 2010. Now in its 31st year, the annual conference for the International Society for Technology in Education boasts a variety of professional development and collaborative networking events, including more than 600 hands-on and formal sessions fostering the use of technology across the curriculum. As many of our clients exhibit at this highly-attended conference each summer, our office is busy with a flurry of pre-planning activities. With this boost of energy in mind, we offer a few communications tips to the developers and publishers gearing up for ISTE (or any other upcoming tradeshows, for that matter). First things first: brainstorm with team members and leadership your company’s goal for the conference. Is it to launch a new product? Boost a new brand? Highlight successful implementations of your product or service? Boost revenue by a set amount? Once your tradeshow goals have been determined, discuss how communications (both marketing and public relations) can support them. For example, if you plan to announce a new product, what steps should be taken to prepare for the launch? Consider a few items that should be on your to-do list: creating marketing collateral, designing booth graphics and displays, determining a [...]
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