How to Start a Corporate Blog
Corporate blogging is not about jumping on the bandwagon. It’s about developing a deeper relationship with your customers and other key audiences by being open, engaging in a dialogue, and showing the...
View ArticleIncreasing Blog Readership
Think like your reader. Why should they care? That’s the most important tip for corporate blogging and driving more people to your blog. In our earlier posts, To Blog or not to Blog and How to...
View ArticleBeing Proactive Today Yields Positive Results Tomorrow
In an earlier post titled, “Getting Ready for NECC,” it was noted that conferences are one of the few places for companies, customers and media to meet in person. In a venue where it’s possible to meet...
View ArticleDealing With Negative Comments in Social Media – and Calming Your Fears
Negative comments are inevitable – whether or not your company is engaged in social media. At some point, if they haven’t already, people will post unfavorable remarks about your company somewhere...
View ArticleHow To: Build Your Brand Using Social Media
Recently, I sat in on the “Social Media for Business” conference call with Peter Shankman (@skydiver), founder of Help A Reporter Out (HARO), and Chris Brogan (@chrisbrogan), president of New Marketing...
View ArticlePublic Relations’ Role in the Corporate Twittersphere
As people turn toward Twitter to build their personal and professional brands, one practice that’s sparked some controversy throughout the Twittersphere is ghost tweeting. Ghost-written celebrity...
View ArticleThe Bottom Line: Why price matters in marketing communications
How much is it? That’s usually the first question out of our mouths when we read about a new, “must have” product. So why the growing trend to remove pricing information from Web sites, product flyers,...
View ArticleHow to Put Your Best Foot Forward When Applying to Award Programs
There are several award programs in the education industry that highlight organizations, products and services, and many call for entries in the early Spring. With this in mind, we wanted to share a...
View ArticleAll a ‘Twit About Twitter in Schools
Twitter’s user base grew to more than 75 million subscribers in 2009, with its number of unique visitors increasing by 1,382% from 2008. Through its explosive growth and mainstream acceptance over the...
View ArticleThe Four P’s of Successful Online Customer Engagement
When helping clients and colleagues to understand and navigate the world of social media, we suggest a three-step process: 1) Listen to and learn from online conversations related to your business,...
View ArticleThe Clock Is Ticking: Preparing Your Tradeshow Communications Plan
The countdown has begun to ISTE 2010. Now in its 31st year, the annual conference for the International Society for Technology in Education boasts a variety of professional development and...
View ArticleThree Years in a Row! And a Double Winner at That!
The CB&A team takes great pride in delivering exemplary results for the members of our client family. And I guess it shows. For the 3rd year in a row, the CB&A team was recognized in the Top...
View Article2010 PRSA International Conference
The PRSA’s annual conference is upon us once again, Oct. 16-19. PR professionals from across the globe will converge on Washington, D.C. to hone their craft through keynote presentations, breakout...
View ArticlePR in an Integrated Marketing Plan
Integrated marketing is a high-level strategic issue that involves all marketing channels, including public relations and media relations. And it begins with the marketing planning process. Marketing...
View ArticleImplementing the Barcelona Principles into PR Practice
In June of 2010, measurement industry representatives gathered in Barcelona, Spain and agreed upon seven principles. While these principles clarified some industry controversies, including the use of...
View ArticleLessons Learned from Netflix
All companies, whether they are active in social media or not, should secure the online names that could be used to protect or promote their brand. Unfortunately for Netflix, the company is learning...
View ArticleHow to Pitch Successfully
Do you ever feel like your pitches are ignored? You’re not alone. Many PR professionals feel that their pitches are not well received by the media. Truth be told, journalists and top bloggers are...
View ArticleThere’s Nothing like a Road Trip to Get to Know Someone
In November, the Account Coordinators attended a PRSA “Pitching Boot Camp,” presented by Michael Smart. We learned lots of tips and tricks on pitching and media relations, which have already come in...
View ArticleIn Case You Missed It
Feeling a little glum after the holidays? Rekindle your Christmas spirit by reading the November/December issue of the Dairy Dispatch! In this issue, we tackle the history of reindeer and bring you the...
View ArticleTop 7 Ed Tech Trends to Watch in 2012
Compiled by CB&A staff As a follow-up to our 2011 reflection post, the CB&A team once again collaborated to identify what we believe will be hot topics in education for 2012. Do you agree with...
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