Think like your reader. Why should they care? That’s the most important tip for corporate blogging and driving more people to your blog. In our earlier posts, To Blog or not to Blog and How to Start a Corporate Blog, we explored the value of establishing a company blog, and provided helpful tips on getting started. The next step is engaging your readers with compelling, dynamic content that draws them in and keeps them coming back. The amount of traffic to your company blog and readers’ comments are important indicators of success. Blog Writing Tips To gain the attention of readers, post original content as much as possible, such as your opinions, thoughts and commentary on industry trends, news, timely issues, and important updates from your company. Don’t regurgitate company newsletters and news releases. The purpose of a blog is to facilitate a conversation. Corporate blogs are most effective when they are written in an authentic human voice, as if one was speaking to a friend or colleague. Know and understand your audiences. Your readers may extend beyond your customers or users; they could be business partners, government officials, journalists, or potential users. To make your posts worthwhile, write [...]
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