In an earlier post titled, “Getting Ready for NECC,” it was noted that conferences are one of the few places for companies, customers and media to meet in person. In a venue where it’s possible to meet all of your key audiences at once, it’s important for companies to seize the opportunity to pitch new developments, not only to potential customers, but to the media as well. As your company matures and expands, it’s necessary to be proactive in identifying and reaching your target market(s) before the competition. By using the opportunity to meet with potential customers and the media at once, you cut time and money from your budget by eliminating additional travel. And while interacting with potential customers on the conference floor is necessary, a venue free of conference distractions is preferable when reaching out to the media. Moving your meeting to a quiet, more personal atmosphere allows participants to focus on who they’re meeting with, and provides the opportunity for more detailed product demonstrations. By taking the initiative to meet with writers and editors one-on-one, your company increases its chances for editorial coverage and additional exposure to its key customers. If your company doesn’t have enough time [...]
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