Negative comments are inevitable – whether or not your company is engaged in social media. At some point, if they haven’t already, people will post unfavorable remarks about your company somewhere online. Fear of negative comments often holds companies back from using social media, but moving quickly to address such comments is a primary reason why companies should engage in social media. In an earlier post, I listed reasons why companies blog. Reputation management and improving customer relationships are two key benefits of corporate blogging, and of corporate involvement in other social media. The benefits far outweigh the risks. If your company starts to build an online following now (if you haven’t done so already), and develops deeper relationships with customers and others through social media, the company will be better positioned to address negative comments when necessary, and to minimize their impact on it’s reputation and revenue. In most cases, negative comments offer the opportunity to learn and improve, engage in meaningful conversation, or correct a mistake. Tips for Handling Negative Comments If you learn to deal with the negative comments, you can let go of the fear and seize opportunities to generate positive feedback and develop strong relationships with [...]
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