Recently, I sat in on the “Social Media for Business” conference call with Peter Shankman (@skydiver), founder of Help A Reporter Out (HARO), and Chris Brogan (@chrisbrogan), president of New Marketing Labs, as they discussed best practices for using social media in business. The focus was on three key uses of social media: building your brand, generating and increasing revenue, and providing positive customer service. The conclusion: if at the end of the day you’re not generating and increasing revenue by using social media, you’re not doing your job. In a world where Twitter followers and Facebook fans serve as statistics to track your company’s return on its social media investment, Shankman and Brogan highlighted three key ways to generate that ROI: 1. Online Interaction Quality over quantity – Although big numbers are nice, it’s more valuable to look for engaging numbers – followers who are engaging in conversations and interacting with others online. Ultimately, your company’s customer base will grow through conversations about your company and/or products. Engage – Along with your followers, your company needs to be engaged as well. Use social media networks to monitor conversations surrounding your brand, and contribute to them. Customer Service – If [...]
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