As people turn toward Twitter to build their personal and professional brands, one practice that’s sparked some controversy throughout the Twittersphere is ghost tweeting. Ghost-written celebrity biographies are commonplace, but hiring someone to tweet on your behalf is a hot topic among Twitter users. The controversy stems from the notion that Twitter (and other social networks) was created for people to connect with an actual person or company. Given this presumption, is it appropriate to have someone ghost tweet on behalf of a company, or an individual who wants the benefits of a Twitter “presence” without actually doing the work? Here are a few comments on the merits of ghost tweeting shared on Becky McMichael’s blog, “Becky McMichael’s PR Balancing Act,” and MyRaganTV: • Ghost tweeting is a misrepresentation of a person or brand and should not be condoned. • Here’s my rule: if you don’t have the time to have your own original thoughts and key in your own 140 characters, stay out of the game. • It violates the spirit of the open community we are trying to build on Web 2.0 with Twitter, Facebook. • Here’s an example of ghost tweeting in action: http://twitter.com/Bob_Monkhouse. Bob was a [...]
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