In November, the Account Coordinators attended a PRSA “Pitching Boot Camp,” presented by Michael Smart. We learned lots of tips and tricks on pitching and media relations, which have already come in handy for our several of our clients. The biggest lesson I learned, though, didn’t come from Michael Smart or any of the conference attendees, but from a dark booth at an Outback Steakhouse. Let me explain. The night before the seminar, we all piled into Saul’s car and hit the road to Chicago. The three of us had been working together for a couple months, but we learned pretty quickly there was a lot we didn’t know about each other. In between getting lost in Chicago on the way to our hotel and trying to track down a place to eat dinner, we bonded over stories of our college days and just how many nights a week we spend prowling State Street. By the time we sat down to dinner at Outback Steakhouse, there was a marked increase in the level of comfort we had with each other. This led to some great collaborative brainstorming over the next few hours, and into the seminar the next day. By [...]
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