One of the many great aspects of working at C. Blohm & Associates I’ve quickly come to realize is the numerous professional development opportunities afforded the staff. As PR professionals working in an agency setting, we must always be willing to adapt to new technology, and to learn new ways of reaching out to the media to build the brands of the clients we serve. A co-worker, Katie, and I recently participated in a PRSA-sponsored webinar hosted by Michael Smart. The hour-long session detailed eight story “boosters,” as Smart calls them; ways to bolster your media pitches. Smart is the National News Director at Brigham Young University in Provo, Utah, but also provides media relations training and coaching to the PR industry. As a common courtesy, I can’t reveal all of the boosters, but these three caught my attention. Frame your pitch around PEOPLE Too often, companies push their executives or spokespersons to share a story that excludes the people most directly connected to it. Smart says PR pros must find the ‘regular’ people attached to stories, those who deliver a story’s emotional connection and grab even the most jaded editor’s attention. Exploit pop culture You may roll your eyes [...]
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