C. Blohm & Associates, Inc. (CB&A), the premier public relations firm for the education industry, was proud to receive four honors at the PRSA-Madison Alchemy Awards ceremony Oct. 18. Honored by three Awards of Excellence for a trio of campaigns completed in the past year, the CB&A team was thrilled by a Best in Show award for our Media Central campaign hosted at the International Society for Technology in Education 2012 Conference. CB&A shared the evening’s top campaign award with St. Mary’s Hospital, which was honored for its work celebrating the organization’s centennial. The three CB&A campaigns that were recognized with awards, followed by a few details explaining each, are listed below: ISTE 2012 Media Central Originally scheduled 56 meetings – 8 per client – with top-tier editors, but greatly exceeded that goal, hosting a total of 139 meetings. Facilitated meetings with 11 prospective clients, nine more than planned. Hosted virtual meetings over Skype for clients with media who couldn’t attend. Created a dedicated ISTE page on the CB&A website featuring info on Media Central, virtual media kits, news announcements and San Diego travel tips. StudyBlue Infographic As part of a larger effort to raise the company’s visibility and enhance [...]
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