Recently three CB&A team members, including myself, had the opportunity to attend the annual PR & Social Media Summit held on the beautiful Marquette University campus. Ideas from over twenty speakers filled our notepads and Twitter feeds with the latest trends in PR and social media. Over the next few weeks, we’ll be sharing what we learned with the rest of the CB&A team and with you! The event began with a keynote from Paul M. Rand, CEO of Zocalo Group and author of “Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business.” The premise of both his presentation and book is: “a brand is no longer what we tell consumers it is, it’s what consumers tell each other it is.” In fact, 91 percent of consumers make recommendations about a brand or product after having a positive experience with it. So how do you make your brand highly recommendable? Rand presented six lessons that factor into the equation: Develop a clear, purposeful story of how you want people to talk about your brand. Live your brand. Be human, transparent and live up to mistakes quickly. Stay engaging and interesting. [...]
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