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People Behind the PR — Danny Paulmeyer
CB&A is an agency that values its team, and we hope you enjoy learning a bit more about the people behind the PR. Dog or cat person? There is only one correct answer and that’s dog. I tell people I...
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People Behind the PR — Chloe Scheller
CB&A is an agency that values its team, and we hope you enjoy learning a bit more about the people behind the PR. Dog or cat person? Dog wins this battle hands down. I am a mother to an Australian...
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How to Make Sure Your Social Media Marketing Tweets Are Seen by Educators
Social media marketing is an important element of any ed-tech marketing plan. But making sure your tweets are seen amid the flood of messages on Twitter can be a challenge. According to the website...
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Five Key Drivers of Parent Engagement in Schools
Parent engagement is critical to student success, and if your products or services can help parents become more invested in their child’s progress or feel more emotionally connected to their child’s...
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Educating Local Communities on School Safety – Case Study
The Situation: A client that develops and deploys visitor management systems for schools and districts aimed to educate members of a community about how the new system would work in their schools. The...
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Another Trip to Barcelona
It all started six years ago. PR practitioners from more than 30 countries convened in Barcelona, Spain to establish a new set of best practices for measuring the efficacy of PR campaigns. The...
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7 Trends to Guide Your 2017 Marketing and PR Strategy
It’s hard to believe that 2016 is almost over. During the course of the year, we’ve elected a twittering president, welcomed Pokémon back into our lives and said goodbye to Vine. What will next year...
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2016: Review, Results and Reveries
Celebrating 25 years of business feels like a rare milestone, and it’s an experience I’ll cherish for many years to come. We made great strides in 2016, and I’d like to reflect on what we’ve learned...
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3 Reasons to Integrate Giving into your Marketing Plan
As we head full swing into 2017, companies are designating dollars to their business objectives and busily planning their marketing calendars. This year, companies face the additional uncertainty that...
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Strive for Authenticity this Autism Awareness Month
Now, more than ever, people are realizing the importance of understanding autism. According to the Centers for Disease Control and Prevention, from 2000 to 2012, the prevalence of autism spectrum...
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